Blog

AI Demands a New Commercial Model Between Brands and Agencies—Not Just New Tools

Navigating Uncertainty: Why Steady Investment Pays Dividends in Challenging Times

Why Independent Agencies Are the Secret Weapon Big Brands Didn’t Know They Needed

Using Linear TV for Non-Profit Fundraising: Targeting Generational Audiences

Practicing Kaizen (改善), Performance Marketing Can’t Succeed Without It

Why AI is the Key to Unlocking Better Paid Search Ads Performance

The Seasonal Pressure of Home Services & Media Buying: Strategies for Success

Scalable TV Creative: A Cost-Effective Opportunity to Drive Performance

Five Traits of a Performance Marketer

Performance Video Presents D2C Companies with Opportunities to Scale

The Importance of First Party Data in Digital Advertising

Year-End Presents Challenges and Opportunities for Nonprofits

Navigating the Evolving Media Landscape: Key Takeaways from the PMDI West Conference

AI's Limitations in Media Buying in Performance Marketing

GainShare to attend PDMI in Miami April 8-10

GainShare DEI: Giving Back to Our Community

Election Spending to Make Medicare Open Enrollment Year Challenging

Medicare Marketing Impact on Creative

Marketing in the Current Economy: Full Q&A with Cass Baker, President & COO of GainShare

Predictive Performance In Turbulent Times: Delivering Sales Amid Economic Uncertainty

SAVVI AI and GainShare Performance Marketing Partner to Develop Real-Time Predictive Performance

Top 5 Survival Guide for your Performance Video

4 Ways to Engage Distracted Consumers

Where There Is Fear There Is Opportunity: Advertising in a Recession

How Do We Know It’s Good? Evaluating Creative with the Four Pillars of Performance

Still Not Using Connected TV? Your Loss May Be Your Competitor’s Gain

Connected TV Makes You a Big Fish in a Small Pond

4 Super Bowl LVI Ads with Staying Power (and 4 Without)

Alesha Romatier Joins GainShare Performance Marketing as SVP, Head of Accounts and Strategy

4 Media Trends You Can't Afford to Ignore in 2022

Creative Shop Veteran Joins Leading Performance Marketing Agency, GainShare, as Company's Creative Director

Brands Advertising on TV in Canada are Turning to Connected TV