The best and brightest from the direct response television (DRTV) and digital worlds converge at PDMI 2024 in Miami! Performance-Driven Marketing Institute is an event intended for leaders in performance marketing who are interested in direct-to-consumer media, technology, and commerce. It provides best-in-class networking opportunities and instructional programs.
Our very own Gainshare Co-CEO Cass Baker and COO Matt Kelley are thrilled to participate in the event, sharing their deep knowledge and expertise in performance marketing during PDMI’s educational sessions.
As the industry is evolving at light speed, the event is a terrific way for marketers to mix, mingle and learn about the latest trends. Once a traditional marketing event highlighting vendors across DRTV only, PDMI now hosts industry experts across an array of digital channels and technologies so marketers can learn how to interact with customers across any device. Understanding the impact of how these two channels enhance and intersect with your campaign is critical for marketers.
CTV – once an emerging channel, is now center stage in terms of audience and growth. While linear TV is still a significant channel for upper funnel lead generation and awareness, CTV has become a notable player as time watched is on the rise - growing 8.3% in 2024. Panelists will discuss how its explosion, measurement and targeting trends are evolving in the performance landscape.
Join Cass and Matt at PDMI or schedule your meeting today to learn how GainShare can elevate your brand, precisely target your consumer, and improve ROI.