With more insurance products offered and more competition - especially online - it's important to stand out in the crowded marketplace. Creative is critical to generate response, as is a precisely targeted media strategy. That is where our in-house performance creative, media and analytics teams working together so essential to success.
Performance marketing for insurance requires an in-depth knowledge of the psychology of response. Adults understand insurance protection is common sense. However, over 50% of people hesitate to commit to insurance. An emotional reaction must be triggered for the brain to rationalize the risk and complete the purchase. We have experience in delivering that trigger with over 100 DRTV insurance commercial productions. Our clients respect our ability to generate response at scale in this category. In this case study, SelectQuote asked us to develop a new performance TV commercial that would out-perform their successful, but aging DRTV ‘control spot’.
Featured Case Study
SelectQuote – America’s #1 term life sales agency – had new creative tested by other companies but were unable to beat their control creative for the previous 5 years. They turned to GainShare Performance Marketing to help with their goals – to beat the 5-year control with 1 or more DRTV and radio spots and (for the long-term) shoot content to continually modify and refresh creative to grow SelectQuote’s market share.
Let us start planning how to gain more market share for your brand.