With more insurance products offered and more competition, especially online, than ever before its important to stand out in the crowded marketplace. Creative is critical to generate response, but equally important is a precisely targeted media strategy. That is where our in-house performance creative, media and analytics teams working together so essential to success.
Performance marketing for insurance requires an in-depth knowledge of the psychology of response. All adults understand insurance protection is common sense. However over 50% of people hesitate to commit to insurance, it’s a necessary but often costly purchase. The emotion of risk must be triggered to allow the brain to rationalize the purchase. We have the experience in delivering that trigger with over 100 DRTV insurance commercial productions, our clients respect our ability to generate response at scale in this category. In this case study brand asked us to develop a new performance TV commercial that would beat their successful, but aging DRTV ‘control spot’. Case study is SelectQuote. Final copy, images and video to follow January 20th .
Featured Case Study
SelectQuote – America’s #1 term life sales agency – had new creative tested by other companies but were unable to beat their control creative for the previous 5 years. They turned to GainShare Performance Marketing to help with their goals – to beat the 5-year control with 1 or more DRTV and radio spots and (for the long-term) shoot content to continually modify and refresh creative to grow SelectQuote’s market share.
Let us start planning how to gain more market share.