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Performance marketing is changing rapidly.

So are we.  

Northern Lights Direct is now GainShare Performance Marketing.

Our decision to change our name was not one we took lightly. We all felt a kinship with Northern Lights Direct as our identity for more than three decades.

The name GainShare speaks to the need from brands to optimize marketing dollars with leading-edge performance integrated marketing that is digital, data-driven, video-led and multichannel.

Market share is one of the clearest indicators of business performance and success. We exist to grow our client’s revenue. We think our new name reflects that commitment.


Bryan Walkey
GainShare Performance Marketing

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