All nonprofit organizations have been greatly impacted by COVID-19. Unprecedented unemployment and the inability to do face-to-face fundraising has many nonprofit clients looking for alternative donor revenue channels. Event marketing, direct mail, door to door and Linear TV donation drives have been mainstays in fundraising for years. Changing attitudes about what should drive response and an aging demographic has made integrated campaigns a necessity to achieve goals.
New fundraising marketing strategies are how we partnered with one nonprofit to expand their donor base. In this case study, see how we designed a program to acquire one-time donors and convert them to monthly donors through retargeting efforts.
Featured Case Study
WaterAid Canada (1 of 7 WaterAid member branches) was looking to acquire new supporters, including a number of regular monthly donors, to support ongoing initiatives and allow for new program creation. They turned to GainShare Performance Marketing to help them create aggressive yet sustainable growth in a saturated charitable market with little-to-no brand awareness.
Let us start planning how to gain more market share for your brand.