Challenge

Brinks Home Security – one of the largest and most trusted home security companies in the U.S. – was looking to restructure their paid social campaigns to increase lead and sales volume, while simultaneously scaling and increasing market share. The Home Security market is crowded and has strict sales targets to achieve YOY. They looked to GainShare Performance Marketing to evolve their Paid Social campaigns into performance marketing channels.

Results

On path to a record-breaking year in customer acquisition and YoY growth.

4

Quarters exceeding ROI acquisition targets

32%

Market share growth

13x

Increase in channel investment

Approach

Media mix was based on an extensive 30-day data and channel review, which examined target audience, customer journey, key KPIs and channel performance.

Campaign metrics were revaluated throughout the buyer’s journey to better align with Brinks' growth objective.

New channels including YouTube and Paid Search, audience specific targeting strategies and ad formats were introduced to the media buy in a ranked order to maximize volume but maintain CPL/CPA targets.