Sr. Account Manager

About GainShare

GainShare Performance Marketing is an independent North American agency that unifies brand and performance marketing across the full consumer journey. Powered by deep expertise and our proprietary GPS platform, we connect media, creative, and business outcomes—delivering the real-time attribution and optimization that today's marketers demand.

Position Overview / Why GainShare

This is an opportunity to do meaningful work with major brands—without the bureaucracy of larger agencies. As a Sr Account Manager based out of our Toronto office, you'll lead strategic client relationships across the full media ecosystem, from brand-building to performance, TV to digital. With real ownership, proprietary technology, and an integrated approach, you'll drive business outcomes—not just media metrics.

Key Responsibilities

Client Leadership & Strategy

• Serve as the primary strategic partner for a portfolio of client accounts.
• Be the voice of our clients and our integrated GainShare Performance Teams.
• Lead the understanding, recommendations and delivery of our clients’ marketing need programs and delivery.
• Develop and present comprehensive performance marketing strategies aligned with client business goals
• Lead quarterly business reviews, presenting insights, performance analysis, and growth opportunities
• Identify opportunities for account growth and expansion across channels and services
• Build and maintain strong senior marketing stakeholder relationships

Campaign Oversight & Performance

• Oversee integrated and individual channel marketing campaigns across traditional and digital channels including linear TV , Connected TV, paid social, programmatic, and paid search.
• Ongoing owner of individual client budgets and profitability of the accounts.
• Develop integrated media strategies that leverage both digital and TV to maximize reach and conversion
• Oversee of linear TV campaign planning, buying, and optimization for insurance clients, including spot selection, daypart strategies, and GRP/reach optimization
• Ensure campaigns meet or exceed KPI targets including ROAS, CPA, conversion rates, brand lift, and revenue goals
• Analyze cross-channel campaign data to extract actionable insights and optimize performance
• Coordinate with GainShare media team planners and buyers, creative teams, and analytics to execute seamless campaigns
• Monitor performance metrics including reach, frequency, cost per point, and attribution to digital conversions
• Develop testing roadmaps and implement continuous improvement strategies across all channels
• Stay current on platform updates, industry trends, TV buying landscape, and insurance market dynamics

Cross-Functional Collaboration

• Partner closely with GainShare category leads (media, analytics and finance) and Account Teams to ensure seamless campaign execution
• Collaborate cross-functionally with Creative, Analytics, Media (digital, linear and programmatic) , and Finance
• Provide strategic guidance and mentorship to junior team members on an informal basis
• Foster a collaborative, high-performance team culture across accounts

Financial Management

• Develop accurate budgets, forecasts, and pacing reports
• Manage scope, billing, and contract negotiations ensure profitability targets are met
• Identify efficiency opportunities to improve margin while maintaining quality

Qualifications

Required

• Minimum 4 years of account experience in performance marketing, media buying, or integrated marketing
• 3+ years in a client-facing leadership or account management role
• Proven track record managing accounts with $500K+ annual media spend across digital and traditional channels
• Deep expertise in performance marketing channels (paid search, paid social, programmatic) and TV buying
• Strong analytical proficiency in full funnel Media Measurement and Analytics – what they are, how they work and how to use them to build a story. 
• Exceptional communication and presentation skills. Effective and confident presenter to internal and external audiences 
• Strategic thinking with strong attention to detail
• Willingness to ask questions, to learn and to go deeper when needed. Actively seeks out the opinions from others to aid decision making 
• A curious mind, a can-do spirit and willingness to roll up your sleeves required. 

Preferred

• Agency experience, particularly in performance marketing or integrated media buying
• Experience working with insurance, financial services, or other regulated industry clients with an understanding of related regulatory compliance requirements
• Familiarity with TV attribution platforms and cross-media measurement solutions
• Experience with attribution modeling, marketing mix modeling (MMM), and cross-channel optimization

What We Offer

• Competitive salary
• Performance-based incentive opportunities
• Comprehensive health and dental benefits
• Hybrid work model both in person and home office
• Collaborative, innovative team culture
• Downtown Toronto office with transit access

Location

Hybrid / Toronto, ON

How to Apply

Please submit your resume, link to any online profiles you would like to share and a brief cover letter explaining your relevant experience and client leadership in the Apply Now section below. 

GainShare Performance Marketing is an equal opportunity employer committed to building a diverse and inclusive workplace. We welcome applications from all qualified candidates.