Converged TV that earns its place in your revenue plan.
Invest with greater confidence.
GainShare plans, buys, measures and optimizes linear TV, CTV, OTT and online video against revenue outcomes.
You know TV works
but you can’t
explain how.
Audiences move between linear TV, streaming platforms and digital video, but campaigns are still planned, bought and measured separately.
GainShare connects exposure, response and revenue across TV and video, giving you a clearer view of incremental reach, effective frequency and true business impact.
Linear
Trades on ratings, markets and dayparts.
CTV
Uses audience-based buying across publishers and platforms.
Digital video
Operates through auction-based digital markets.
The best media plans
don’t optimize channels.
They optimize growth.
Strategy
We start with your business goals, not a media plan.
We develop integrated media programs grounded in audience behavior, market conditions, performance data, and business goals.
Planning
Integrated Media Planning
Customers don’t think in channels, and neither do we. We combine audience, market and performance intelligence to coordinate investment across TV, CTV, video, search, social, audio and emerging channels.
Activation
Media Investment & Campaign Management
Our experienced team manages media investment across channels, balancing reach, efficiency, and revenue outcomes to maximize the return on every marketing dollar.
Optimization
Continuous Performance Optimization
Markets change every day and often every hour. We track campaign performance, competitive activity and market conditions, reallocating investment as opportunities emerge.
Intelligence
Measurement, Attribution & Predictive Insights
Better decisions start with better intelligence. We connect media activity to outcomes through integrated attribution, transparent reporting and predictive modeling. GPS forecasts revenue and identifies where your next marketing dollar is most likely to drive growth.
Converged TV built for performance.
TV exposure connected to customer response
Connect exposure across linear TV, CTV, OTT and online video with web activity, leads, customers and revenue.
Intelligent placement strategies
Combine customer, market and performance data to identify the audiences, markets and placements most likely to drive growth.
Dynamic investment across every environment
Coordinate reach, frequency and budget, and shift investment as conditions change, rather than optimizing each buy in isolation.
Know where to invest next.
GainShare Performance Suite (GPS), our AI-powered predictive intelligence platform, connects TV response with broader cross-channel performance.
Understand what is contributing to growth
Forecast the likely impact of future investment
Identify where budget can work harder.
35 years of TV experience
backed by modern data and measurement strategies.
GainShare has planned and bought TV since the 90s, adapting as audiences, inventory and measurement have moved from linear broadcasting to a fragmented, addressable ecosystem.
We combine deep TV and digital expertise with modern audience intelligence, cross-channel measurement and predictive marketing optimization.
We deliver revenue outcomes.
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TV should be accountable to revenue growth.
We combine deep TV and digital expertise with modern audience intelligence, cross-channel measurement and predictive marketing optimization.
Explore our
other solutions
Creative built to perform and look great
Most agencies treat creative as the thing that happens after the strategy is done. We build it in from the start. GainShare's Creative Studio develops creative that's engineered around performance and optimized continuously against what's driving revenue results.
Predict revenue. Build brand.
GainShare.
Let's build your roadmap to growth.
