We drive revenue for clients, and we immerse ourselves in doing so. Ensuring the customer journey delivers on the user expectation is as critical as the advertising they respond to.
GainShare knows whether we are working in one media channel, creative asset, analytics or all the above; success is measured one way. Our teams evaluate, understand and measure the entire journey. We have a robust team and scalable resources from setup through delivery who work collaboratively with our clients and their partners. Teams produce and orchestrate marketing across today’s complex media channels and platforms.
Many of our clients are concentrated in complex, compliance driven and highly competitive markets. Think telecommunications, banking, healthcare and insurance. These clients have complex, multi-step paths to becoming successful customers. They can include several days, months or even years to purchase and eventually become profitable customers. Their research, consideration and purchase paths move seamless from digital and video to in person and often over the phone.
We leverage the tools and data to give our programs and clients the journey insights and lifetime value measurement to achieve ROAS and ROI at scale.
Testing and Optimization
Critical to performance and all things direct response is testing and more testing. At GainShare testing is an approach, an art, a plan, a matrix, data and most importantly, continuous. Even with 35+ years of experience and approaches, we know what calls to action, creative, media channels, paths to purchase and targeting that work for our clients are constantly in flux. Testing can be as small as a single text word or entire media plan, all built around data.
Our planning and delivery teams work tirelessly to ensure testing across the programs is challenging the status quo. Like everything we do, we approach testing and optimization to deliver increased outcomes, not just an increased click or number of phone calls. We build our test plans and operations to increase both results and ROI while ensuring we deliver to the performance goals.
Ad and Marketing Operations
A performance marketing agency delivers success only if all the elements are done well. By nature of the scale of media, audiences and creative versions, Advertising and Marketing Operations are as critical as the plan itself. We are as fanatical about campaign setup, versioning and trafficking as we are about creative and media.
Our team of experts manage both the creation of the assets and versions needed to ensure on time delivery and the trafficking and testing before ‘go live’. Our experience across linear and CTV video, direct and platform based digital media, and the creation of thousands of permutations and versions annually are what ensures client success.
In today’s addressable mediums and ever-changing targeting tools, our teams are laser focused on ensuring the audiences, targeting and campaign KPIs. To do this we audit, plan, deliver and then repeat the tagging, event measuring and audience segmentation for our clients. We know more than ever the expertise and the constant market change requires us to always be on our game.
Let us start planning how to gain more market share.