Layla Sleep

Challenge

Layla Sleep were looking to Drive increased traffic to website and generate incremental sales to prove there is viable ROI to introducing TV as a growth channel. They turned to GainShare Performance Marketing to help them drive sales and prove success with a limited budget in a crowded category.

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Approach

A local lift test was conducted in Phoenix (having met selection criteria) as opposed to a national TV campaign. Budget was focused on a local market allowed for increased frequency and reach within target audience, providing an isolated segment for analyzing sales volume lift driven by TV across traffic segments most heavily influenced by TV – direct, organic, and brand paid search. A new performance-based TV spot was produced leveraging existing creative assets, highlighting the company’s PoD and a CTA.