Skip to main content


Sr. Video Media Planner/Buyer


The role of the Sr. Video Media Buyer is to support GainShare’s US clients. Role will be a lead in planning and buying of performance video and integrated strategies, working with cross-channel teams to deliver successful, integrated media campaigns across the entire customer journey.

The successful candidate will be audience-focused and forward-thinking in the video realm. Taking clients from more traditional linear TV campaigns to cross-channel, broadcast, connected and online video buys. Successful candidates will be client service-driven, proactive, detailed-oriented, collaborative, passionate, experienced, dynamic and entrepreneurial who thrives in a quick moving, ever-evolving environment.

Key Responsibilities

  • Working closely with GainShare team and clients to understand goals and business objectives to build out and execute strategic video plans taking a data-driven, audience-first approach.
  • Manage buys across various vendors, ensuring we hit planned targets approved by the client.
  • Allocate budgets and monitor costs.
  • Ensure media buys are successfully and correctly input into Broadcast booking system SpectraOX.
  • Update the team on buy status, issues with inventory, programming changes, and optimization recommendations.
  • Evaluate attributed data, test, refine and optimize the media plans to achieve client KPIs and performance goals.
  • Analyzing the client's post-campaign results and recommending optimizations and pivots as necessary to deliver the desired business outcomes.
  • Optimize ad campaigns to efficiency, reach, frequency, and brand health indicators.
  • Oversee billing reports to ensure booked media is in line with client approval.
  • Ensure key information is provided to team regarding billing issues, vendor changes, changes in account status, etc.
  • Discrepancy resolution, supporting Media Coordinators to problem solve on any issue.


  • 5 years’ experience planning and buying for TV and video campaigns.
  • Experience in cross-channel strategic planning with teams or directly
  • CTV Experience and Programmatic platforms buying a plus (e.g., The Trade Desk, DV360, etc.).
  • SpectraOX or Prisma by Mediaocean, workflow experience a plus. 
  • Working knowledge of planning, measurement, and analytics tools (e.g., Nielsen MarketBreaks, Nielsen Commspoint, TV Squared, iSpot etc.) and ability to assess/recommend solutions to internal team a plus. 
  • Familiarity with campaign evaluation metrics and media buying. 
  • Advanced Microsoft Office 365 skills including Word, Excel, PowerPoint, SharePoint and Outlook.  
  • An analytical mind with an aptitude for statistics and math. 
  • Critical thinker/problem solver. 
  • Strong decision-making skills. 
  • Excellent communication and teamwork skills. 

Additional Information

  • General work hours 9am to 5pm CT.
  • This position is full-time hybrid and reports to the Media Director.
  • Start date is immediately.
  • Salary TBC.

GainShare Performance Marketing is committed to providing equal opportunities for persons with disabilities. Accommodations are available at all stages of the recruitment process, at the candidate’s request.

Apply Now

This website uses cookies. For more information read our privacy policy.