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Digital Media Planner


The Digital Media Planner/Buyer will be responsible for planning, negotiating, and executing native, contextual and network digital media plans across our client roster. The ideal candidate must be able to manage day-to-day planning and analysis while maintaining strong relationships with publishers, platforms and buying teams.

Additionally, the Digital Media Planner/Buyer will work with planning/optimization tools and internal team members to quantitatively and qualitatively analyze campaign delivery and optimize performance on an ongoing basis. He/she will be active in client engagements presenting results and recommendations for ongoing performance optimization.

Key Responsibilities

  • Act as a primary client contact, understanding client goals and optimizing success through
  • research and analysis.
  • Assist in the development of integrated digital media strategy development for top tier clients.
  • Develop RFPs, final media plan recommendations, buy summaries, and campaign measurements
  • where necessary.
  • Manage the day-to-day implementation, and optimization of campaign activities.
  • Manage campaign authorizations, budgets, and reconciliation process.
  • Present proposals with media and cost schedules to clients.
  • Manage all facets of campaign execution in coordination with internal teams.
  • Take the lead on optimization strategies for digital placements.
  • Manage, review, and analyze all client facing deliverables.
  • Stay up to date with emerging digital and consumer behavior trends to identify new
  • opportunities and drive innovation both internally and with clients.
  • Analyze research data and media/marketing information sharing insights with clients.
  • Develop and present concise results presentations highlighting the relevant learnings gained
  • and recommendations for future campaigns.
  • Promote positive working relationships within the department, the company, and the vendor
  • community.
  • Provide strategic guidance to the media planning team.
  • Provide consultative strategic direction to your accounts and identify appropriate programs and
  • services to meet client needs.


We encourage you to apply if the below describes your experience and talents:

  • Bachelor’s degree
  • Minimum of 3+ years of experience in native, contextual and network digital display media planning and buying.
  • Experience with campaign management and ad serving technology: DoubleClick, Innovid, Prisma, Google Analytics.
  • Ideal candidate experienced with research resources, such as @Plan, Kantar, Comscore, Nielsen/NetRatings, and AdRelevance, as well as other research/planning tools.
  • Broad understanding of the programmatic landscape.
  • A self-starter, with strong planning and organizational skills and the ability to work with minimal direction.
  • Excellent communication skills.
  • Proven ability to develop and maintain strong professional relationships with colleagues and vendors.
  • Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last-minute changes.
  • Proficiency in Word, Excel, and PowerPoint.

Additional Information

  • Work hours are 9:00am to 5:00pm.
  • GainShare Performance Marketing is committed to providing equal opportunities for personswith disabilities. Accommodations are available at all stages of the recruitment process, at the candidate’s request.


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